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Penn Roybal Center on Behavioral Economics and Health

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Center for Health Incentives and

Behavioral Econmics

University of Pennsylvania, Philadelphia, PA

A multidisciplinary team of researchers from the University of Pennsylvania and Carnegie Mellon University comprises our Roybal Center. Scientists from the fields of medicine, economics, psychology, statistics, law, epidemiology and other disciplines work together on projects such as improving diabetes glucose control through peer counseling and incentives, examining whether information format affects food choice, and using technology to promote mental acuity in older adults.



The goal of this Roybal Center is to build on the substantial momentum already established to accelerate progress on multiple fronts: understanding mechanisms of behavior change using approaches from behavioral economics; physical activity promotion; leveraging technology to promote healthy aging using the ; and increasing the sustainability and persistence of behavior change. We have chosen these priorities recognizing shifts in health care delivery financing towards risk-bearing contracts and growing interest among employers and health plans in technology- and incentive-based approaches to health improvement.


David Asch, M.D.


Rinad Beidas, Ph.D.


Allison Buttenheim, Ph.D.


Gretchen Chapman, Ph.D.


Jalpa Doshi, Ph.D.

Associate Director

Joelle Friedman, M.P.A.

Managing Director

Scott Helpern, M.D., Ph.D.

Steering Committee

George Loewenstein, Ph.D.

Co-Investigator, Steering Committee

Katherine Milkman, Ph.D.


Mitesh Patel, Ph.D.

Co-Investigator, Steering Committee

Amol Navathe, M.D., Ph.D.

Associate Director

Christina Roberto, Ph.D.

Steering Committee

Harsah Thirumurthy, Ph.D.

Co-Investigator, Associate Director

Kevin Volpp, M.D., Ph.D.

Principal Investigator, Director

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